Make the most of trade shows and expos

Discover logical and cost-effective solutions to make expos three times as profitable on a smaller budget.

During this workshop, discover:

• The 4 key elements of a successful, rewarding expo
• How to attract more people to your booth
• Why and how to calculate and increase the “interaction rate with prospects”
• 10 ways to track potential prospects
• New technologies and social networks to use

What will you learn?

• How to choose the most profitable exhibitions
• How to find the best spots
• Different formats, styles and layout for your stand
• How to set up the space effectively
• How to use promotional activities to their fullest
• How to use documentation well
• How to form a winning team
• How to calculate and measure the return on investment

Who is it for?

• CEOs and owners of small and medium-sized businesses
• Serious entrepreneurs looking for new clients
• Marketing, sales, publicity and business development directors
• Sales trainers
• Professionals in the advertising world
• Event coordinators