Today companies find themselves in a high-speed era where the swift spread of information on social media increases the risk of major corporate crises.
To confront this new reality, company managers must henceforth adopt new methods for crisis management and quickly adapt themselves to all eventualities in order to protect their corporate reputation.
A 2016 PwC study found that 65% of CEOs admitted to having experienced a crisis over the course of the last three years, and that 73% believed that their company would face at least one crisis in the next three years. These numbers illustrate the climate of uncertainty in which companies have been operating during these past few years.
In this workshop focused on the needs of SMEs, discover the principles of Crisis Management 3.0, a modern approach that goes beyond the management of corporate reputation:
- Focused on individuals
- Integrates the digital revolution and metadata (big data)
- Attentive to all contributors: society, social and environmental values, connected stakeholders, and the relationship between the latter and companies