Language pairing: a program with community benefits

The Chamber’s Language Pairing Program is valued by the communities where it has been introduced.

The Language Pairing Program: a valued initiative

The Chamber has been actively involved in francization for over 10 years. It strives to promote the use of French in stores and supports newcomers in learning French.

This is why it created its Language Pairing Program, which helps merchants learn French right in the workplace.

This program has been noticed by residents and workers in neighbourhoods where it operates. The merchants’ efforts to better serve customers in the local vernacular are appreciated, supported and admired.

“I am happy the merchant wants to learn French.
It encourages me to shop at his store.”

- Louis-Marie Bineau, resident of the Villeray–Saint-Michel–Parc-Extension borough

How do you encourage merchants to improve their French?

To find out more about the Language Pairing Program, visit the web page.

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